The ultimate guide to mental toughness by James 'Iron Cowboy' Lawrence – the greatest endurance athlete in human history.

Lawrence’s accomplishments are nearly impossible to comprehend. In 2015, he set his third Guinness World Record by completing fifty full-distance triathlons in fifty states in fifty consecutive days – a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all in under seventeen hours each day. Pushing himself further, in 2021 he set out to complete 100 triathlons in 100 days - a challenge so difficult that he wondered if he would survive it. By persevering, he hoped to inspire people to do the same for whatever difficulties they may be going through.

Lawrence has subjected his body to exhaustive physical testing, to every genetic analysis known to science. The stunning discovery is that, physically, he is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality.

How does a person develop the mental strength necessary to overcome immense exhaustion, suffering and pain in order to achieve impossible goals? With Iron Hope, that’s exactly what James reveals, with lessons that apply to all our lives. He explains how readers can forge an iron will by making and keeping small promises to themselves again and again, amassing experience and building momentum until giving up becomes what's impossible.